The brand identity was designed to express freshness, fun, and a strong visual presence across the soda shop experience.
15 Days
UI/UX & Brand Identity Design
The absence of a defined brand personality resulted in visual noise and low memorability. The challenge was to create a distinctive identity that stands out in a competitive social space.
process began with shaping a clear brand personality and visual direction. This foundation informed the creation of a distinctive identity, applied consistently across key touchpoints to establish a recognizable and cohesive brand presence.
Identify the energy, personality, and atmosphere that shape the brand's overall experience.
Develop colors, typography, and graphic elements that reflect the brand's playful character.
Design a distinctive identity that captures the spirit of snooker culture and social enjoyment.
Apply the identity across physical and promotional touchpoints to create a cohesive experience.
Ensure consistent and recognizable brand expression across all customer-facing interactions.
Brand guidelines were created to ensure consistent use of visuals, colors, and typography across all applications.
A collection of branding designs created to express the brand’s personality through bold visuals and playful details.
Defining a bold and playful brand identity that captures social energy and fun.
Creating expressive visuals that resonate with youth culture and entertainment spaces.
Establishing a memorable identity that stands out across physical brand touchpoints.
Berry Brainz did an excellent job shaping our brand identity. The process was smooth, and the final designs captured our brand essence perfectly.
Founder of MJ Expresss
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