The brand identity was designed to express freshness, fun, and a strong visual presence across the soda shop experience.
15 Days
Logo & Brand Identity Design
The absence of a defined brand personality resulted in visual noise and low memorability. The challenge was to create a distinctive identity that stands out in a competitive social space.
process began with shaping a clear brand personality and visual direction. This foundation informed the creation of a distinctive identity, applied consistently across key touchpoints to establish a recognizable and cohesive brand presence.
Identify the energy, personality, and atmosphere that shape the brand's overall experience.
Develop colors, typography, and graphic elements that reflect the brand's playful character.
Design a distinctive identity that captures the spirit of snooker culture and social enjoyment.
Apply the identity across physical and promotional touchpoints to create a cohesive experience.
Ensure consistent and recognizable brand expression across all customer-facing interactions.
Brand guidelines were created to ensure consistent use of visuals, colors, and typography across all applications.
A collection of branding designs created to express the brand’s personality through bold visuals and playful details.
Defining a bold and playful brand identity that captures social energy and fun.
Creating expressive visuals that resonate with youth culture and entertainment spaces.
Establishing a memorable identity that stands out across physical brand touchpoints.
Berry Brainz helped us shape a strong brand identity and translate it seamlessly across packaging and our e-Commerce website. The results exceeded our expectations.
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